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Cultural Moments
We acted on cultural moments throughout the year to create authentic, connectable content for Afterpay.
Social Media Manager / Mariya Spektor
Motion Designer / Suhyeon Bae
Halloween
Celebrities have an opportunity to go all out when it comes to Halloween. We let our users rate their fav looks using IG polls & stickers.
New Years Day
Playing off of the Spotify Wrapped, we are looking to show the 2021 Shopping Wrapped with Afterpay.
Daylight Savings
The sun may feel like it’s setting sooner, and you're adjusting bedtimes. So, we’re here to help promote your next best sleep with these top bedding finds.
National Coffee Day
Coffee lovers, unite! We all know one, or are one. These are must-have coffee lover gifts that can be found at Afterpay partner brands.
Labor Day
Labor Day weekend means we’re finalizing our summer beach trips, lake trips, and BBQs. Using celeb photos, we support the best fits for users to recreate.
Shop Diverse
Afterpay made partnerships with diverse creators to bolster support for their businesses.
Fall '21 Trend Report
A pdf of the Trend Report can be viewed here.
Hot or Not
Does the audience agree with the fashion picks in this year's Afterpay Trend Report? We’re allowing users to choose through a ‘hot or not’ poll for optimal engagement.
Trend Report Quiz
Letting our users engage with the latest and greatest allows them guess on the items that came on top through an interactive quiz series between fashion items.
Which Fall Trend Are You?
We’re sharing the top 10 fashion trends this fall and letting our users choose three to keep, and the others to toss. Which will they choose? The comments will tell.
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